Job Description

Ecommerce Manager

Fanatics is revolutionizing the trading cards and collectibles industry with a new model and vision aimed at transforming the hobby for collectors, leagues, and players across multiple sports. Fanatics Collectibles, a subsidiary of Fanatics launched in 2021, plays a central role in this strategy by securing long-term, exclusive licensing agreements with major U.S. sports leagues, including the MLB, NFL, NBA, and their players' associations. These agreements allow Fanatics to design, produce, and distribute physical and digital trading cards and other collectible items for these premier sports properties.

In 2022, Fanatics Collectibles solidified its market dominance by acquiring Topps, the iconic trading card brand with over 70 years of history. This acquisition, which included both physical and digital divisions, accelerated Fanatics' ability to produce MLB and MLBPA trading cards four years ahead of schedule. Fanatics Collectibles has also established partnerships with international sports teams, leagues, and entertainment properties, further extending its exclusive rights and global presence.

We are seeking a detail-oriented and data-driven Ecommerce Manager to join the Ecommerce Commercial Team. This role will be responsible for delivering business-critical reporting and insights, forecasting sales performance, and partnering cross-functionally to optimize product launches and site performance for Topps.com. The ideal candidate will thrive in a collaborative environment and demonstrate a strong command of ecommerce analytics and cross-channel coordination. This role will focus exclusively on the U.S. ecommerce site, but will share insight and work collaboratively with our international partners.

This role will report to the Senior Director of Ecommerce, North America, and will work closely with Go-To-Market (GTM), Ecommerce Operations, Performance Marketing, Analytics, and Lifecycle (CRM) teams.

Key Responsibilities

• Lead the Topps.com weekly stand-up to align on performance, upcoming launches, and action items across teams.
• Ensure full product launch readiness: item setup, copy, creative assets, and pricing accuracy.
• Drive bundling initiatives, upsell strategies, and cross-merchandising tactics to grow AOV and improve conversion.
• Work to support the growth of complementary businesses on Topps.com, including supplies and apparel, through performance tracking, merchandising insights, and marketing alignment.
• Partner with GTM and Operations teams to ensure Fanatics.com and app platforms are aligned with launch plans and activation timing.
• Drive cross-channel coordination on key product launches, particularly for pre-orders across Topps.com and Fanatics.com.
• Report on performance trends by platform (Topps.com, Fanatics.com, Fanatics app, team stores), including pre-order vs. on-sale velocity, dynamic pricing, and customer behavior insights.
• Own daily and weekly sales reporting; collaborate with the Analytics team on monthly and quarterly deep dives.
• Build and maintain SKU-level forecasts using historical benchmarks and recent product performance.
• Track and report progress toward revenue and unit targets.
• Own and update the Topps.com operating plan shared with the Growth Team, ensuring alignment on goals and initiatives.
• Collaborate with the Go-To-Market (GTM) team to inform pricing and allocation strategies using product performance data.
• Actively participate in GTM meetings (sales syncs, pricing councils) to provide channel-level insights and recommendations.
• Partner with Performance Marketing to identify high-potential products for inclusion in paid search, social, and display advertising.
• Conduct post-campaign analysis to evaluate incremental sales impact, customer acquisition efficiency, and ROI.
• Work with the Lifecycle (CRM) team to uncover customer journey insights (e.g., most common first purchases, second purchase paths, product affinities).
• Support CRM strategy with data-backed recommendations to improve segmentation, targeting, and retention.
• Collaborate with the Analytics team to ensure reporting tools and dashboards meet evolving business needs.
• Identify and advocate for enhancements to analytical infrastructure that support the Ecommerce team.

Qualifications

• 5+ years of experience in DTC ecommerce, including analytics, merchandising, and performance marketing
• Proven ability to generate insights from data and translate them into actionable business strategies
• Strong proficiency in Excel and familiarity with data visualization tools such as Power BI and Sigma; expert-level knowledge is not required, but experience using these tools to support analysis is preferred
• Experience working with cross-functional teams, including marketing, CRM, analytics, and merchandising
• Strong verbal and written communication skills, with the ability to clearly present findings to diverse audiences
• High level of comfort working in a fast-paced, startup-like environment
• Passion for sports and/or collectibles is a plus

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